CLIENT: Johnston & Matthews LOCATION: Fort Worth, Texas PRODUCT: Employee Benefit Programs
ASSIGNMENT: Copy for a capabilities brochure.
CHALLENGE: This small entrepreneurial firm has a talented, hands-on managerial team. The “hands-on” part was creating delays and indecision, as well as a few copy issues. Connie took what three people had written and gave it a single voice – all with a 24-hour turnaround. Now that’s a perk!
Design:
Ellen Benson, Johnston & Matthews


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